
Key takeaways We’d rather not answer this with “it depends.” Below are actual numbers, what sits behind each one, and where they stop being true. The short answer, by tier Who builds it Typical range What you get Realistic timeline You, on a template $0 to $500 A working site in your own voice,…
Every studio has seen the horror story. A business spends six months and a serious budget on a beautiful new website, launches it on a Friday, and by the following month organic traffic is down by half. Nobody broke anything on purpose. The designers designed, the developers developed, and the search engine quietly lost…

Open ten homepages built this year and eight of them look like they came from the same template. Same gradient, same rounded corners, same friendly-but-forgettable illustration style. That’s what happens when a generation of tools gets trained on the same generation of websites. The pushback is already here. Key takeaways What’s actually happening Designers…

Every pitch deck this year has a slide about AI. Half of them are wrong. Key takeaways What’s actually happening Layout generators can now spit out a working homepage in minutes. Analytics tools read scroll depth and rage-clicks and tell you where a page is losing people, without a human combing through session recordings…